Where Are Africa’s Biggest Markets? Introducing the Fraym Urban Markets Index

Africa is in the midst of a massive and historic transformation. Rapid urbanization, rising incomes, a youth bulge, and the diffusion of technology are combining to create exciting future centers of economic growth and opportunity. Richard Florida wrote in Rise of the Creative Class that “human creativity is the ultimate economic resource” and that “denser…

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Africa’s Markets are Really Cities, Not Countries

Everyone knows that Africa’s borders bear little resemblance to the true economic and social realities on the ground. While countries are the typical unit of analysis, it’s actually cities that are the most telling.  To engage in Africa’s fast-growing markets today, you need to understand what’s happening in its urban clusters. So, where are Africa’s…

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Introducing Fraym!

Ben Leo, CEO Like most innovations, Fraym was born out of frustration: too many important decisions on the African continent are made with inadequate localized data. Unless expensive primary data is collected, analysis is too often limited to anecdotes, aggregate statistics, and gut instincts. However, extremely high quality and valuable subnational data exists, if you…

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