- By Need
- Optimize Messaging Campaigns
Know what media your audience consumes and what messages will resonate with them
Communication planning just got a lot easier. Fraym data let’s you see which channels are most popular where, even in remote locations.
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Know your target audience’s media consumption behavior and preferences
Media Engagement Data
Understand how specific groups of people use digital and traditional mediums.
Whatsapp Users
Radio Usage
Twitter Users



Trusted Sources Data
View which media sources are most trusted by location, and compare differences between communities, regions, and countries.
Trust in YouTube
Trust in Facebook


Language Data
In diverse areas and cities, see what language your content should be in for maximum impact.
Target Audience Profiles
Overlay data for your target audience with media data to select channels with the highest ROI.
COVID-19 Vaccine Convenience
Low Vaccine Convenience
Channel Selections



Solutions Our Customers Count On…
Optimize Messaging Campaigns
Global Health
Inequality & Gender


Social Behavior Change Program Using Radio in Zambia
To aid the Government of Zambia in its efforts to improve access to and demand for sexual and reproductive health services, Development Media International (DMI) refined a Social and Behaviour Change Communication strategy using data produced by GRID3 in collaboration with Fraym.
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Three Ways Geospatial Data Can Help Pakistan During COVID-19
The World Bank collaborated with Fraym on a mapping exercise in Pakistan to identify potential COVID-19 hotspots and facilitate local responses.
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Fighting for a Future Free of Child Marriage – How Hyper-Local Data Can Help Drive Results
There is a widespread appreciation that child marriage looks different from one community to another, but there is highly limited data that consistently describe those localized differences.
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