Real world use cases of Fraym's unique data and insights.

Influences on Gender Equity in Malawi

March 8, 2019
Infographic on education and decision making in Malawi

Gender equity is a holistic concept. Empowering women in one facet, often leads to their empowerment on others. In honor of International Women’s Day, Fraym looked at gender dynamics in Malawi based on various characteristics. Trends in: Education and Employment From 2004 to 2016, education levels and professional outcomes have increased notably in Malawi for…

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Perennial Global Development Questions Can Now Be Answered

March 1, 2019

Who do we target? Where are our target constituents located? How can we make a greater impact in people’s lives? Using advanced geospatial data and analytics, we can now understand population characteristics at the neighborhood level in regions where data has been traditionally hard to access. From socioeconomics, to healthcare and electricity access, we can…

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Locating Communities with Education Inequality in Chad

January 24, 2019
Years of Education by Gender and Residence in Chad

Access to education empowers women: the question is, how do we deploy resources to the communities with the biggest gaps between women’s and men’s education? In honor of International Education Day, we took a close look at Chad, where literacy rates and education attainment are much lower among women than men. In general, education rates…

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Locating Kenyan Consumers Outside of Nairobi

January 16, 2019
Map of Eldoret, Kenya showing catchment area of consumers within close driving distance

Consumer focused companies in Africa typically limit their focus to a handful of national capitals or major cities. This approach makes sense, but overlooks a critical opportunity: fast-growing consumer potential in secondary cities. Here, we call segments of the population that can purchase ‘premium products’ the Consumer Class, or ABC1 consumers. With this in mind,…

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Using Human Geography Data to Predict Violence in Africa

December 4, 2018
Map of Mali Burkina Faso border showing violent outbreaks.

Population dynamics can shift dramatically from neighborhood to neighborhood or from village to village. What we need to know is, where might these differences create flash points of insecurity? Until very recently, it was nearly impossible to access hyper-local human geography data for most African countries. Now, with the availability of cloud computing, satellite imagery,…

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World Toilet Day: Mapping the Greatest Need in Ghana

November 19, 2018
Map of Toilet Access in Ghana

In observation of World Toilet Day, Fraym explored challenges to quality sanitation in Ghana, one of the lowest scoring countries in the University of Carolina’s 2015 Water and Sanitation for Health (WASH) Performance Index. To maximize the impact of the resources available, it is crucial to target private and public sector interventions to communities with…

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Uncovering High-Potential Retail Sites in Zambia

November 14, 2018
Map of Zambia showing locations with target consumers for a new retail store.

African retailers grapple with a consistent growth challenge: finding sites that maximize potential sales. In most cities, geospatial data on consumers is either unavailable or unrealistically expensive to obtain. Fraym offers an unprecedented solution to this challenge. To help businesses identify the most promising expansion areas, Fraym uses hyper-local data to illustrate the consumer characteristics…

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Geospatial Data & the Fight Against Climate Change

September 10, 2018

At the Global Climate Action Summit governments and organizations will make commitments in response to a series of formal ‘challenges’, which aim to mitigate the effects of climate change. To accomplish their goals they’ll need accurate, local data. In honor of the Summit, we’ve compiled use cases that demonstrate the power of geospatial data in…

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Mapping Africa’s Great Digital Banking Migration

September 7, 2018

Large, established banks across the African continent face an existential consumer market threat. Unconstrained by legacy infrastructure and expensive brick-and-mortar branches, countless innovators are providing home-grown mobile transfer solutions and rapidly capturing share, particularly amongst mass market consumers. Most of these solutions originate with major telco providers, like Safaricom, MTN and Airtel. But, they are…

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World Hepatitis Day: Fraym Helps “Find the Missing Millions”

July 27, 2018

To mark World Hepatitis Day and recognize the need to “find the missing millions,” Fraym leveraged its geospatial data platform to analyze hepatitis B (HBV) vaccination rates for children in Uganda, which is among the countries with the heaviest burden of chronic hepatitis. HBV is one of the most common types of the viral hepatitis…

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