Build Effective Social and Behavior Change Strategies
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Africa is in the midst of a massive and historic transformation. Rapid urbanization, rising incomes, a youth bulge, and the diffusion of technology are combining to create exciting future centers of economic growth and opportunity. Richard Florida wrote in Rise of the Creative Class that “human creativity is the ultimate economic resource” and that “denser cities are smarter and more productive.”
Yet, very little data are available about Africa’s burgeoning urban clusters. Most economic, social, and consumer data are provided on a national basis or through costly one-off surveys. Fraym’s proprietary data platform can do better.
For anyone wanting to pinpoint Africa’s largest, wealthiest, and most networked populations, we created the Fraym Urban Markets Index. The Index estimates and ranks every geographic cluster on the continent with at least 300,000 people (n=169 cities) on three dimensions:
Here are Africa’s top 20 biggest markets:
Three highlights from the Index:
Read the full Fraym Urban Markets Index paper with methodology and more takeaways (including a few other surprises) here.