Like most innovations, Fraym was born out of frustration. Our founders and leadership have held senior positions in The White House, the U.S. Treasury, the African Development Bank, the Center for Global Development, and the ONE Campaign. Before Fraym, they faced one consistent and fundamental challenge—sourcing localized data to make informed decisions in emerging markets. The reality is, many important decisions in developing economies are made with highly inadequate information. Often, analysis is limited to anecdotes, aggregate statistics, or gut instincts. Fraym was created to fill this gap. We aim to revolutionize decision making in places where data has been traditionally hard to access.