DATA AS A SERVICE

Harness powerful, neighborhood-level data on African populations.

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dataFRAYM

dataFraym is an enterprise subscription service that makes hyper-local data for emerging markets accessible and actionable. Capable of displaying over 60 data categories, dataFraym delivers precise information about people in specific countries, cities, and regions. These insights add an entirely new dimension to strategic planning and can answer questions like, 'what does the population look like?', and 'how do they behave?'.

FEATURES

DATA LAYERS
  • • Spending
  • • Demographics
  • • Financial services
  • • Banking and insurance
  • • Media consumption
  • • Consumer segments
  • • Mobile phone and internet access
  • • Health
  • • Education
  • • Poverty and vulnerability
  • • 1km^2 resolution
  • • Integrate your data
  • • Build customized consumer profiles
  • • Map hot spots of target customers and groups
  • • Search by priority location
  • • Create reports on favorite locations
  • • Overlay points of interest

TRAINING & SUPPORT

ACCOMPLISH MORE WITH dataFRAYM

COMPANIES

Route-to-Market
  • Monitor and optimize performance (distributors, sales teams, marketing)
  • Map consumer hot spots
  • Create or add to existing consumer profiles
  • Track KPIs over time
  • Generate reports
C-Suite
  • Drive growth strategies
  • Evaluate sites for expansion
  • Map consumer hotspots
  • Track KPIs over time

GLOBAL DEVELOPMENT ORGANIZATIONS

Task Manager
  • Inform sector and country strategies
  • Produce baseline project data
  • Target beneficiary populations
  • Prioritize resource allocation 
  • Decide where to put your intervention
  • Monitor and track progress
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