Fraym uses advanced machine learning models to produce hyper-local consumer data and analysis for emerging markets. We produce unprecedented, neighborhood-level information on consumer power, demographics, social characteristics, behaviors, connectivity, and more. These insights help companies answer questions that are critical to success in frontier markets like, 'who is my best customer?', 'how can we reach them?, 'where should we focus go-to-market resources?', and 'what's the best way to optimize sales performance?'.
"Fraym's data was instrumental in supporting our expansion of digital payment products - it allowed us to understand demand and identify viable expansion opportunities within city neighborhoods and rural districts. We haven't had access to this type of data for our target markets before."
Director, Humanitarian & Development Data
a web-based tool to map cutting-edge data
Fraym partners with global, tier-one financial service providers and fintech companies to transform expansion planning and locate concentrations of target consumers. Using dataFraym®, teams can interact with powerful consumer data, zoom-in on areas of interest, and make data-driven decisions.
dataFraym has been used to increase the sale of Solar Home Systems by over 2x. Fraym has teamed up with the Shell Foundation, and partners like Nithio and Odyssey, to break down market barriers and accelerate electrification in developing economies. This comprehensive initiative makes Fraym data accessible to the off-grid energy sector.