The Challenge

Violent extremist organizations (VEOs) around the globe are weaponizing and spreading disinformation with unprecedented scale and speed. Strategic communications are essential for preventing and countering violent extremism (P/CVE), tackling harmful norms and increasing resilience to disinformation. 

Thanks to recent technological advancements, it’s now possible to obtain data that is critical to P/CVE programming. Satellite imagery, household surveys, and cloud computing can be used to reveal population attitudes, attributes, communication preferences and more across countries down to the local level. Fraym’s machine learning (ML)-powered capability transforms household survey data into census-like spatial data, producing localized insight on populations. Our approach closes the data gap left by unreliable and/or national-level data by weaving together massive amounts of data across disparate sources to deliver unparalleled insight into behaviors, attitudes, and risks down to the 1km²

With Fraym data, now you can:

• Characterize and map the underlying drivers of radicalization and violent extremism to the neighborhood-level, using pre-existing or tailored survey data enhanced by ML.

• Profile and target populations based on demographic, socioeconomic, and attitudinal characteristics, as well as access to and trust in different media channels and sources of information.

• Support strategic P/CVE communications by providing key stakeholders access to data, analysis, and visualization tools.

Connect population segments – such as those most vulnerable to VEO propaganda  – with social and traditional media channels to target key messages. The map above shows the proportion of adults in the Philippines who often check whether news information from social media sources is accurate. The table displays top news sources in the Zamboanga Peninsula in Mindanao.   

Example
The table below expands on applications of Fraym data for Kenya within key components of  P/CVE messaging — as identified by the Global Internet Forum to Counter Terrorism (GIFCT)[1]. The statistics below are for Wargadud Ward in the northeastern border region with Somalia, where VE activity more often occurs and where populations have high propensity for grievances against the government.

Conclusion 

Fraym is a powerful tool for improving strategic P/CVE communications across the globe. Now it’s possible to understand your  target audiences and design counter messaging with precision. Fraym data has already transformed audience segmentation and social behavior change (SBC) initiatives in the global health and gender sectors, and we are ideally situated to apply our core audience segmentation capability to preventing/countering violent extremism challenges (P/CVE).