Tarrant County, Texas (76111) includes Mercy Culture Preparatory Academy, a school that is receiving attention for having the lowest measles vaccination rate in the state. School leaders have publicly embraced this status, signaling how deeply vaccine misinformation has permeated the surrounding community.

Although Tarrant County has not reported any measles cases to date, Fraym’s localized data reveals the area’s high vulnerability—and the opportunity to intervene before an outbreak occurs.

Some key facts about ZIP code 76111: nearly 50% of residents question the effectiveness of vaccines, and 17% do not believe that COVID-19 is real. These figures significantly exceed both county and state averages and highlight growing concern as measles cases appear in other parts of Texas.

Compounding this risk, community members in this area are more likely to rely on sources that frequently amplify vaccine misinformation. Notably, 30% of adults consider the opinions of political leaders when making vaccine decisions, and 25% look to religious leaders, both higher than average across Tarrant County and the state.

Social media also plays a significant role in shaping health beliefs. Nearly one in four residents use social platforms as a primary health information source, with Facebook (74%), Instagram (71%), and X (60%) leading in influence.

Fraym’s neighborhood-level insights identify where the risk of misinformation is concentrated and which channels carry the most influence. This granular understanding equips public health leaders, educators, and community advocates with the tools to design targeted strategies that reach the right people, in the right way, at the right time—before misinformation turns into a public health crisis.

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1. https://www.cnn.com/2025/03/13/health/misinformation-measles-texas-outbreak/index.html

To learn more or connect with the team, email Jyoti Schlesinger at [email protected].