Real world use cases of Fraym's unique data and insights.

Infrastructure as a Disruptor: Leveraging Private Capital for Growth

November 1, 2017

Infrastructure investments are transforming and accelerating economic and social opportunities for millions of people across Africa. Infrastructure lights up homes, spreads information, speeds up travel, and facilitates trade. Last week, Fraym CEO Ben Leo discussed the transformative power of these investments at the Harith Business Day African Infrastructure Dialogue in Cape Town, South Africa. In…

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Who’s Ready to Adopt Digital Financial Services?

October 26, 2017

African consumers are the global leaders in the adoption of digital financial services like mobile money. Yet traditional banks and emerging digital providers both continue to grapple with how to expand financial inclusion.  It can be expensive and difficult for financial services providers to figure out the most useful product offering and understand the market.…

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600 Million Unconnected in Africa – Who Can Pay for Off-Grid Power?

October 10, 2017

Kupanda Capital recently partnered with Fraym to support their work on energy access and finance. Many companies and investors are working aggressively to bring market solutions to over 600 million people across Africa who lack access to the electrical grid. While the gap is obvious, the challenge is knowing which products and solutions are right for…

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What’s so special about Kenya’s Generation BUMP?

September 19, 2017

The young African consumer class is a highly prized demographic. Yet finding them can be tricky. Fraym recently used geospatial data to identify and locate Nigerians who are 18-34 years old, educated, and have money to spend. We found 29 million of them and dubbed this valuable demographic slice, Generation BUMP. What about Kenya?  The…

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Is Lagos really the fastest growing city in Nigeria?

September 12, 2017

As countries in the Lake Chad Basin continue to defend and rebuild areas affected by Boko Haram’s insurgency, food insecurity is swelling across Cameroon, Chad, Niger, and Nigeria.

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Nigeria’s Great Scooter Convergence

August 11, 2017

Nigeria has been in the press lately as a poster child for inequality as the income gap between the wealthy and the poor is, by some measures, widening. The World Bank estimates that 86 million Nigerians, almost half the population, live in extreme poverty. Another way to think about inequality is to look at differences…

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How are people’s lives changed by a new highway? Fraym’s high-resolution time series mapping in Accra

July 12, 2017

Fraym recently partnered with the African Development Bank’s (AfDB) Delivery, Performance Management and Results Department (SNDR) to map demographic and social changes in communities along a 15-kilometer stretch of the Awoshie-Pokuase Road in Greater Accra, Ghana. SNDR is dedicated to improving the quality and impact of the AfDB portfolio. In pursuit of this goal, they…

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Where are Nigeria’s most dynamic consumers? Introducing Generation BUMP

June 21, 2017

Kupanda Capital wanted to sharpen its approach to building media and creative companies in Nigeria, Africa’s largest consumer market. They needed to understand which demographic segments were driving these sectors and where they were concentrated. Kupanda partnered with Fraym to use our proprietary geospatial platform to identify young, educated consumers with spending power. What we…

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Where Are Africa’s Biggest Markets? Introducing the Fraym Urban Markets Index

May 16, 2017

Africa is in the midst of a massive and historic transformation. Rapid urbanization, rising incomes, a youth bulge, and the diffusion of technology are combining to create exciting future centers of economic growth and opportunity. Richard Florida wrote in Rise of the Creative Class that “human creativity is the ultimate economic resource” and that “denser…

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Africa’s Markets are Really Cities, Not Countries

April 20, 2017

Everyone knows that Africa’s borders bear little resemblance to the true economic and social realities on the ground. While countries are the typical unit of analysis, it’s actually cities that are the most telling.  To engage in Africa’s fast-growing markets today, you need to understand what’s happening in its urban clusters. So, where are Africa’s…

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