Real world use cases of Fraym's unique data and insights.

World Hepatitis Day: Fraym Helps “Find the Missing Millions”

July 27, 2018

To mark World Hepatitis Day and recognize the need to “find the missing millions,” Fraym leveraged its geospatial data platform to analyze hepatitis B (HBV) vaccination rates for children in Uganda, which is among the countries with the heaviest burden of chronic hepatitis. HBV is one of the most common types of the viral hepatitis…

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Accessing Africa’s Booming FMCG Opportunities

July 22, 2018

Africa has an emerging and expanding middle-class of consumers that is demanding premium everyday products, and has the proven spending power to pursue them. To capitalize on this growing demographic, it’s incumbent upon FMCG companies to understand the nuances of each market. The first businesses to identify untapped target consumers and optimize distribution channels to…

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The Rise of Professional Women in Rwanda

July 17, 2018

Female employment in Rwanda increased by roughly 18% from 2005 to 2015. However, the proportion of females in the skilled employment sector increased by 126% during the same period. This means more women are now working in professions such as science and engineering, teaching, healthcare, and manufacturing. To illustrate this change at the country level,…

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Contending with Informal Markets in Africa

June 18, 2018
Map of Nigeria showing total addressable market for CPG company

Anyone who aims to maximize their business opportunities in Africa will have to capture the informal trade. A 2017 IMF Paper found that Sub-Saharan Africa’s informal economy remains among the largest in the world, with informal borrowing and trade accounting, on average, for 40% of total economic output. The sheer scale of the sector inevitably…

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Ebola Virus Containment Prospects in the Democratic Republic of Congo

June 4, 2018
Map of Democratic Republic of Congo

At first glance, the parallels between the 2014 Ebola outbreak in Guinea and the current outbreak in DRC are striking. In both occurrences, the disease originated in a rural village close to a border and quickly spread to nearby urban areas of over 1 million residents. To examine just how similar the two outbreak areas…

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Changing Lives in a West Africa Regional Road Corridor

May 31, 2018

As part of the African Development Bank’s (AfDB) Annual Effectiveness Review (ADER), Fraym used high-resolution time series mapping to examine how lives have changed along a 1900-kilometer road corridor connecting Bamako, Ouagadougou, and Accra. The project was meant to facilitate trade linkages and development. AfDB’s desire to understand livelihood changes within the project area necessitated…

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International Women’s Day: Celebrating #PressForProgress in African Cities

March 8, 2018
African continent with geo points highlighted

In celebration of International Women’s Day, Fraym looked closely at the circumstances of women in nine of Africa’s largest cities. We share a few examples of how women and girls have made progress and continue to #PressforProgress in employment, education, health, and financial inclusion. At Fraym, we recognize that averages and aggregates too often obscure…

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Africa's Winter Olympians: Who's Watching From Home?

February 19, 2018

The Winter Olympics are well underway in South Korea and 2018 marks the debut of two new African countries at the winter games: Nigeria and Eritrea. In Pyeongchang, six other African countries –  Ghana, Kenya, Madagascar, Morocco, South Africa, and Togo – join these new entrants for a record of eight African countries competing in…

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Where are Zimbabwe’s most vulnerable communities?

January 16, 2018

The fall of Robert Mugabe has left many Zimbabweans hopeful for the future and investors searching for information about the potential for market recovery. Last month, Fraym analyzed Zimbabwe’s three largest urban consumer markets in Harare, Bulawayo, and Chitungwiza. What about rural communities? One of the major challenges for the country will be ensuring equitable…

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Zimbabwe Primer: Major Urban Consumer Concentrations

December 15, 2017

With the departure of Robert Mugabe after 37 years in power, Zimbabwe is back in the news. It’s still too early to see if domestic, international and diaspora investors will pour back into the economy.  An early step in determining the market opportunities will be data collection. So, what do we know about Zimbabwe’s major…

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