Powered by the best collection of consumer, economic, and social indicators in Africa, Fraym is revolutionizing decision-making across the continent.
Like most innovations, Fraym was born out of frustration. Our founders and leadership have focused on the African continent for decades, holding senior positions in The White House, the African Development Bank, the Center for Global Development, and the ONE Campaign. Before Fraym, we faced one consistent and fundamental challenge—sourcing localized data to make informed decisions. The reality is, many important decisions on the continent are being made with highly inadequate information. Often, analysis is limited to anecdotes, aggregate statistics, or gut instincts. Fraym was created to fill this gap. We aim to revolutionize data-driven decision making in Africa.