Subscribe to our newsletter

What’s so special about Kenya’s Generation BUMP?

September 19, 2017

The young African consumer class is a highly prized demographic. Yet finding them can be tricky. Fraym recently used geospatial data to identify and locate Nigerians who are 18-34 years old, educated, and have money to spend. We found 29 million of them and dubbed this valuable demographic slice, Generation BUMP. What about Kenya?  The…

Read More

Is Lagos really the fastest growing city in Nigeria?

September 12, 2017

As countries in the Lake Chad Basin continue to defend and rebuild areas affected by Boko Haram’s insurgency, food insecurity is swelling across Cameroon, Chad, Niger, and Nigeria.

Read More

Nigeria’s Great Scooter Convergence

August 11, 2017

Nigeria has been in the press lately as a poster child for inequality as the income gap between the wealthy and the poor is, by some measures, widening. The World Bank estimates that 86 million Nigerians, almost half the population, live in extreme poverty. Another way to think about inequality is to look at differences…

Read More

How are people’s lives changed by a new highway? Fraym’s high-resolution time series mapping in Accra

July 12, 2017

Fraym recently partnered with the African Development Bank’s (AfDB) Delivery, Performance Management and Results Department (SNDR) to map demographic and social changes in communities along a 15-kilometer stretch of the Awoshie-Pokuase Road in Greater Accra, Ghana. SNDR is dedicated to improving the quality and impact of the AfDB portfolio. In pursuit of this goal, they…

Read More

Where are Nigeria’s most dynamic consumers? Introducing Generation BUMP

June 21, 2017

Kupanda Capital wanted to sharpen its approach to building media and creative companies in Nigeria, Africa’s largest consumer market. They needed to understand which demographic segments were driving these sectors and where they were concentrated. Kupanda partnered with Fraym to use our proprietary geospatial platform to identify young, educated consumers with spending power. What we…

Read More

Where Are Africa’s Biggest Markets? Introducing the Fraym Urban Markets Index

May 16, 2017

Africa is in the midst of a massive and historic transformation. Rapid urbanization, rising incomes, a youth bulge, and the diffusion of technology are combining to create exciting future centers of economic growth and opportunity. Richard Florida wrote in Rise of the Creative Class that “human creativity is the ultimate economic resource” and that “denser…

Read More

Africa’s Markets are Really Cities, Not Countries

April 20, 2017

Everyone knows that Africa’s borders bear little resemblance to the true economic and social realities on the ground. While countries are the typical unit of analysis, it’s actually cities that are the most telling.  To engage in Africa’s fast-growing markets today, you need to understand what’s happening in its urban clusters. So, where are Africa’s…

Read More

Introducing Fraym!

March 29, 2017

Ben Leo, CEO Like most innovations, Fraym was born out of frustration: too many important decisions on the African continent are made with inadequate localized data. Unless expensive primary data is collected, analysis is too often limited to anecdotes, aggregate statistics, and gut instincts. However, extremely high quality and valuable subnational data exists, if you…

Read More