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Where are Nigeria’s most dynamic consumers? Introducing Generation BUMP

June 21, 2017

Kupanda Capital wanted to sharpen its approach to building media and creative companies in Nigeria, Africa’s largest consumer market. They needed to understand which demographic segments were driving these sectors and where they were concentrated. Kupanda partnered with Fraym to use our proprietary geospatial platform to identify young, educated consumers with spending power. What we…

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Where Are Africa’s Biggest Markets? Introducing the Fraym Urban Markets Index

May 16, 2017

Africa is in the midst of a massive and historic transformation. Rapid urbanization, rising incomes, a youth bulge, and the diffusion of technology are combining to create exciting future centers of economic growth and opportunity. Richard Florida wrote in Rise of the Creative Class that “human creativity is the ultimate economic resource” and that “denser…

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Africa’s Markets are Really Cities, Not Countries

April 20, 2017

Everyone knows that Africa’s borders bear little resemblance to the true economic and social realities on the ground. While countries are the typical unit of analysis, it’s actually cities that are the most telling.  To engage in Africa’s fast-growing markets today, you need to understand what’s happening in its urban clusters. So, where are Africa’s…

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Introducing Fraym!

March 29, 2017

Ben Leo, CEO Like most innovations, Fraym was born out of frustration: too many important decisions on the African continent are made with inadequate localized data. Unless expensive primary data is collected, analysis is too often limited to anecdotes, aggregate statistics, and gut instincts. However, extremely high quality and valuable subnational data exists, if you…

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