A BETTER WAY TO DO
BUSINESS IN AFRICA

Understand African communities at the local level.

Products

<h3>DATAFRAYM</h3>Subscribe to our app.

DATAFRAYM

Subscribe to our app.
<h3>CUSTOM SOLUTIONS</h3>Get specialized analysis.

CUSTOM SOLUTIONS

Get specialized analysis.
<h3>DATA LAYERS</h3>Enhance your geospatial capabilities.

DATA LAYERS

Enhance your geospatial capabilities.

SECTORS

Global Development
  • Project Planning & Implementation: Access local-level data to help project teams better understand communities, their specific needs, and how to efficiently mobilize resources to reach them.
  • Target Community Mapping: Identify and characterize the most vulnerable populations with high resolution data down to 1x1 sq. km. These maps illustrate a variety of health, social and economic indicators that project teams should prioritize.
  • Local Insight Fast: Quickly inform strategic decisions or create baselines for new projects in a fraction of the time required for primary research.
  • Integrations: Bolster existing information management tools and platforms by plugging into the largest, most accurate database on African populations.
Consumer Goods
  • Consumer profiling: We build data-driven consumer profiles and segments—with unparalleled precision—to inform product development, pricing, marketing, and sales/distribution strategies.
  • Consumer hotspot mapping: We map ‘hotspots’ of specific types of target consumers, with hyper-local resolution down to 1x1 sq. km. These maps illustrate the cities, areas, and even individual neighborhoods that companies should prioritize.
  • Market sizing: We quantify the addressable market for specific product and services using proprietary data on consumer spending and latent demand. With this, we can illustrate spending power and market potential for an entire country—or for specific regions, cities, or neighborhoods.
  • Marketing intelligence: We provide geospatial insight on consumer characteristics and behavior—for example, media consumption (newspaper, TV, radio, internet). This insight informs local-level targeting and increases marketing ROI.
Financial Services
  • Consumer profiles and segmentation: We build data-driven consumer profiles with unparalleled precision, including information on access to financial services, income, employment, connectivity, demographics, and many others. These profiles illustrate the ideal customers for a specific financial product or service.
  • Consumer hotspot mapping: We map concentrations of target consumers with precision down to 1x1 km—illustrating critical hotspots of customer potential. This illustrates where to focus agent-based sales networks, marketing campaigns, and retail strategies for specific products.
  • Site selection: We pinpoint optimum site locations for bank branches, ATMs, and even agent bankers, based on consumer potential at a hyper-local level.
  • Market sizing: We calculate the market potential for a product or service—for a country, a city, or even a specific neighborhood. We illustrate how much your company can expect to yield from focusing on a specific place.
Retail
  • Consumer profiling: We build data-driven consumer profiles—including factors like spending habits, asset ownership, and employment—to define a retailers’ target customer. Then we map concentrations of these consumers with precision down to 1x1 km.
  • Market sizing: We determine the total market potential for a retailer in a given country, city, or neighborhood. Then we calculate how many stores each area can support.
  • Site selection: Similarly, we use Fraym data to pinpoint the best neighborhoods for new, high-yield retail locations based upon dynamic drive-time catchment areas.
  • Site assessment: We use data to optimize current or planned sites. We consider daytime population, traffic patterns, competition, etc. to highlight the best locations for optimization or expansion.
Infrastructure and Telecom
  • Market sizing: Inform strategic market entry and growth decisions by calculating the potential market for off-grid electricity products at a national, city, or neighborhood level.
  • Customer profiling: Target marketing and sales efforts by constructing tailored consumer profiles of target consumers.
  • Consumer hotspot mapping: We map concentrations of target consumers with precision down to 1x1 km—illustrating critical hotspots with the greatest sales potential.
  • Marketing Intelligence: We provide geospatial insight on consumer characteristics and behavior—for example, media consumption (newspaper, TV, radio, internet). This insight informs local-level targeting and increases marketing ROI.