Real world use cases of Fraym's unique data and analysis.

Locating Kenyan Consumers Outside of Nairobi

January 16, 2019
Map of Eldoret, Kenya showing catchment area of consumers within close driving distance

Consumer focused companies in Africa typically limit their focus to a handful of national capitals or major cities. This approach makes sense, but overlooks a critical opportunity: fast-growing consumer potential in secondary cities. Here, we call segments of the population that can purchase ‘premium products’ the Consumer Class, or ABC1 consumers. With this in mind,…

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Using Human Geography Data to Predict Violence in Africa

December 4, 2018
Map of Mali Burkina Faso border showing violent outbreaks.

Population dynamics can shift dramatically from neighborhood to neighborhood or from village to village. What we need to know is, where might these differences create flash points of insecurity? Until very recently, it was nearly impossible to access hyper-local human geography data for most African countries. Now, with the availability of cloud computing, satellite imagery,…

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World Toilet Day: Mapping the Greatest Need in Ghana

November 19, 2018
Map of Toilet Access in Ghana

In observation of World Toilet Day, Fraym explored challenges to quality sanitation in Ghana, one of the lowest scoring countries in the University of Carolina’s 2015 Water and Sanitation for Health (WASH) Performance Index. To maximize the impact of the resources available, it is crucial to target private and public sector interventions to communities with…

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Uncovering High-Potential Retail Sites in Zambia

November 14, 2018
Map of Zambia showing locations with target consumers for a new retail store.

African retailers grapple with a consistent growth challenge: finding sites that maximize potential sales. In most cities, geospatial data on consumers is either unavailable or unrealistically expensive to obtain. Fraym offers an unprecedented solution to this challenge. To help businesses identify the most promising expansion areas, Fraym uses hyper-local data to illustrate the consumer characteristics…

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Geospatial Data & the Fight Against Climate Change

September 10, 2018

At the Global Climate Action Summit governments and organizations will make commitments in response to a series of formal ‘challenges’, which aim to mitigate the effects of climate change. To accomplish their goals they’ll need accurate, local data. In honor of the Summit, we’ve compiled use cases that demonstrate the power of geospatial data in…

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Mapping Africa’s Great Digital Banking Migration

September 7, 2018

Large, established banks across the African continent face an existential consumer market threat. Unconstrained by legacy infrastructure and expensive brick-and-mortar branches, countless innovators are providing home-grown mobile transfer solutions and rapidly capturing share, particularly amongst mass market consumers. Most of these solutions originate with major telco providers, like Safaricom, MTN and Airtel. But, they are…

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World Hepatitis Day: Fraym Helps “Find the Missing Millions”

July 27, 2018

To mark World Hepatitis Day and recognize the need to “find the missing millions,” Fraym leveraged its geospatial data platform to analyze hepatitis B (HBV) vaccination rates for children in Uganda, which is among the countries with the heaviest burden of chronic hepatitis. HBV is one of the most common types of the viral hepatitis…

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Accessing Africa’s Booming FMCG Opportunities

July 22, 2018

Africa has an emerging and expanding middle-class of consumers that is demanding premium everyday products, and has the proven spending power to pursue them. To capitalize on this growing demographic, it’s incumbent upon FMCG companies to understand the nuances of each market. The first businesses to identify untapped target consumers and optimize distribution channels to…

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The Rise of Professional Women in Rwanda

July 17, 2018

Female employment in Rwanda increased by roughly 18% from 2005 to 2015. However, the proportion of females in the skilled employment sector increased by 126% during the same period. This means more women are now working in professions such as science and engineering, teaching, healthcare, and manufacturing. To illustrate this change at the country level,…

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Contending with Informal Markets in Africa

June 18, 2018
Map of Nigeria showing total addressable market for CPG company

Anyone who aims to maximize their business opportunities in Africa will have to capture the informal trade. A 2017 IMF Paper found that Sub-Saharan Africa’s informal economy remains among the largest in the world, with informal borrowing and trade accounting, on average, for 40% of total economic output. The sheer scale of the sector inevitably…

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