Uncovering High-Potential Retail Sites in Zambia

November 14, 2018
Map of Zambia showing locations with target consumers for a new retail store.

African retailers grapple with a consistent growth challenge: finding sites that maximize potential sales. In most cities, geospatial data on consumers is either unavailable or unrealistically expensive to obtain. Fraym offers an unprecedented solution to this challenge. To help businesses identify the most promising expansion areas, Fraym uses hyper-local data to illustrate the consumer characteristics…

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Geospatial Data & the Fight Against Climate Change

September 10, 2018

At the Global Climate Action Summit governments and organizations will make commitments in response to a series of formal ‘challenges’, which aim to mitigate the effects of climate change. To accomplish their goals they’ll need accurate, local data. In honor of the Summit, we’ve compiled use cases that demonstrate the power of geospatial data in…

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Mapping Africa’s Great Digital Banking Migration

September 7, 2018

Large, established banks across the African continent face an existential consumer market threat. Unconstrained by legacy infrastructure and expensive brick-and-mortar branches, countless innovators are providing home-grown mobile transfer solutions and rapidly capturing share, particularly amongst mass market consumers. Most of these solutions originate with major telco providers, like Safaricom, MTN and Airtel. But, they are…

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World Hepatitis Day: Fraym Helps “Find the Missing Millions”

July 27, 2018

To mark World Hepatitis Day and recognize the need to “find the missing millions,” Fraym leveraged its geospatial data platform to analyze hepatitis B (HBV) vaccination rates for children in Uganda, which is among the countries with the heaviest burden of chronic hepatitis. HBV is one of the most common types of the viral hepatitis…

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Accessing Africa’s Booming FMCG Opportunities

July 22, 2018

Africa has an emerging and expanding middle-class of consumers that is demanding premium everyday products, and has the proven spending power to pursue them. To capitalize on this growing demographic, it’s incumbent upon FMCG companies to understand the nuances of each market. The first businesses to identify untapped target consumers and optimize distribution channels to…

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The Rise of Professional Women in Rwanda

July 17, 2018

Female employment in Rwanda increased by roughly 18% from 2005 to 2015. However, the proportion of females in the skilled employment sector increased by 126% during the same period. This means more women are now working in professions such as science and engineering, teaching, healthcare, and manufacturing. To illustrate this change at the country level,…

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Contending with Informal Markets in Africa

June 18, 2018
Map of Nigeria showing total addressable market for CPG company

Anyone who aims to maximize their business opportunities in Africa will have to capture the informal trade. A 2017 IMF Paper found that Sub-Saharan Africa’s informal economy remains among the largest in the world, with informal borrowing and trade accounting, on average, for 40% of total economic output. The sheer scale of the sector inevitably…

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Ebola Virus Containment Prospects in the Democratic Republic of Congo

June 4, 2018
Map of Democratic Republic of Congo

At first glance, the parallels between the 2014 Ebola outbreak in Guinea and the current outbreak in DRC are striking. In both occurrences, the disease originated in a rural village close to a border and quickly spread to nearby urban areas of over 1 million residents. To examine just how similar the two outbreak areas…

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Changing Lives in a West Africa Regional Road Corridor

May 31, 2018

As part of the African Development Bank’s (AfDB) Annual Effectiveness Review (ADER), Fraym used high-resolution time series mapping to examine how lives have changed along a 1900-kilometer road corridor connecting Bamako, Ouagadougou, and Accra. The project was meant to facilitate trade linkages and development. AfDB’s desire to understand livelihood changes within the project area necessitated…

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International Women’s Day: Celebrating #PressForProgress in African Cities

March 8, 2018
African continent with geo points highlighted

In celebration of International Women’s Day, Fraym looked closely at the circumstances of women in nine of Africa’s largest cities. We share a few examples of how women and girls have made progress and continue to #PressforProgress in employment, education, health, and financial inclusion. At Fraym, we recognize that averages and aggregates too often obscure…

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