A Better Way to do Business in Africa

Until now, data-driven leaders in Africa had two options: settle for high-level aggregate information, or pay for expensive new data collection. This has meant that too many consequential decisions have been made with too little relevant data.

Fraym revolutionizes decision-making by weaving together billions of data points from satellite imagery and hundreds of surveys. Our proprietary database is the leading source of hyper-local data and insights for the entire continent.

Total Addressable Market

Leveraging data on income, consumer spending, demographics, and more, Fraym can calculate and forecast relevant market size for any geographic area on the continent.

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Site Selection

Fraym finds concentrations of target consumers for your product or service, identifying white space and assessing promising locations for construction or expansion.

Customer Identification

Fraym compares demographic and consumer data across hundreds of cities to profile and target potential customers--or to identify and prioritize recipients for a project or public service.

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Planning & Evaluation

Drawing on hundreds of historical variables, Fraym helps partners plan effective projects and assess population changes over time.

Situational Intelligence

Get rapid insight from the Fraym database to meet any other information need, whenever you need it.


Ready to take your business to the next level?