A Better Way to do Business in Africa
Until now, data-driven leaders in Africa had two options: settle for high-level aggregate information, or pay for expensive new data collection. This has meant that too many consequential decisions have been made with too little relevant data.
Fraym offers an entirely new way to make decisions on the continent. For 50+ countries, our platform can answer questions about individual and group behavior with hyper-local precision down to 1x1 square km.
Total Addressable Market
Leveraging data on income, consumer spending, demographics, and more, Fraym can calculate and forecast relevant market size for any geographic area on the continent.
Fraym finds concentrations of target consumers for your product or service, identifying white space and assessing promising locations for construction or expansion.
Fraym compares demographic and consumer data across hundreds of cities to profile and target potential customers--or to identify and prioritize recipients for a project or public service.
Planning & Evaluation
Drawing on hundreds of historical variables, Fraym helps partners plan effective projects and assess population changes over time.
Get rapid insight from the Fraym database to meet any other information need, whenever you need it.